Also known as morning drive, this is the morning broadcast time period for Radio, most often represented by Monday through Friday from 6AM to 10AM as defined and reported by Arbitron. An individual station's "daypart(s)" will not necessarily conform to this standard definition(s). Advertising contracts should include the specific hours that define the time period for each station's "daypart."
The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.
The average Quarter-Hour Persons estimate expressed as a percentage of the population being measured. Formula: AQH Persons divided by the Population x 100 = AQH Rating (%).
The demographic or socioeconomic profile of a station's audience in terms of composition usually including the percentages of the total audience that fall into each segment. These reports can express audience characteristics by age, gender, ethnicity, working persons, language preference, county, etc.
The amount of one station's cume audience (see Cume Persons) that also listens to another station; also the amount of the audience that is exposed to a commercial on more than one station. Duplication can be expressed either in terms of the actual number of exclusive listeners or as a percentage of the total cume.
The ratio of a station's cumulative audience (see Cume Persons) compared to the average quarter-hour audience. Turnover equals cume persons divided by AQH persons. In theory, it is the number of times an audience is replaced by new listener within a daypart.
The commercial position in a program or between programs on a given station or network available for purchase by an advertiser. It can also refer to the notification from a buyer to a seller that advertising dollars are up for discussion and negotiation.
In broadcast, sponsor mentions given to an advertiser in return for a major commitment to a program, usually to one that purchases multiple commercials within a program (i.e., a "sponsor" of the program). In outdoor media, a billboard is an advertising structure.
Additional commercials given to an advertiser, usually at no charge, in return for a paid schedule.
The geographic area within which a signal from an originating station can be received.
Commercials which are scheduled by the station to run at the best available time after all other sponsor commitments are met, usually at night or on weekends.
(Source: RAB)
