Q: What is the major goal of any company to utilize your advertising/marketing medium?
A: WGNY Radio advertising is all about creating and maintaining your business as a “Top-Of-Mind” choice in the minds of our over 50,000 weekly listeners – and then motivating these listeners to take action! Radio is “Word Of Mouth–On Steroids”! We will increase your market share and create top of mind awareness, with branding, and a call to action. We achieve this through consistent radio commercial campaigns, feature sponsorships, promotional contesting where appropriate and Web-based marketing strategies to deliver key prospects to your door.
Q: What are the greatest benefits you’ll receive for investing in it?
A: Depending on the product or service – you’ll reap immediate sales, long term memory retention for your brand, plus promotional contesting/couponing – for sampling – generating immediate store traffic!
Q: How much is it going to cost?
A: It Depends – On Your Goals and Budget. I have clients on the air from as little as $50/week up to $1,000/week and above – and many, many more in between. I will take the time to listen to your goals and objectives then custom design a marketing approach that delivers results.
Q: What is the timeframe for the impact to take place?
A: Depends upon your investment but remember – a $500 investment in any advertising medium will give you a $500 result - $5,000 will give you a $5,000 result … and $500,000 will give you a …….? – Well you get the idea – we believe that consistency is the key. Radio advertising is spoken word and works emotionally to engage the consumer – creating awareness, generating interest and motivating desire. Radio “SELLS” like you do, it can “ASK” for the order! Think of Advertising like dieting – or exercise – how long does it take to see a result? How long does the result stay with you after you’ve stopped? Whatever you do – be consistent – don’t be a moving target!
Q: What kind of results can I achieve…is there a benchmark?
Depends upon your category of business and your sales cycle – if you are a Diner – you have 3 opportunities every day to make a sale (or at least influence a decision), that’s 21 times a week. If you are selling tractors - you have fewer chances obviously. It really depends on your sales cycle. I will tell you that we have hundreds of satisfied advertisers that have been with us for years – two come to mind Abbott & Mills and William A. Smith and Son they have been on our radio stations almost since our inception in 1933. If we didn’t work they wouldn’t still be on. We will sit down with you and discover with you why your current customers are choosing you, take those reasons and build a radio marketing campaign that consistently impacts our audience to choose you for the same reasons.
